Last Updated: January 2026
1. Data controller
Apex Science
Contact@apexscience.co.za
2. Information we collect
We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Data"):
Name
Email
Legal Basis
The processing of your data is based on your consent (Article 6(1)(a) GDPR). By providing your data, you agree that we may process it for the purposes described above.
How we use your information
APEX uses your data to:
Deliver Services: Create personalized training programs and physiological profiles.
Communication: Send weekly science-backed training tips, program updates, and community notifications.
Improve Performance: Optimize our website and service offerings based on user behavior.
Data sharing and third parties
We do not sell your personal data. To provide our "High-Standard" service, we share data with trusted service providers:
Training Delivery: TrueCoach and TrainingPeaks.
Communication & CRM: HubSpot
Data retention
All personal data will be deleted as soon as they are no longer necessary for the purposes described above or you withdraw your consent.
Your legal rights
Under relevant data protection laws (including POPIA), you have the right to:
Request access to your personal data.
Request correction or erasure of your data.
Object to the processing of your data for marketing purposes.
Withdraw consent at any time where we are relying on consent to process your data.
Contact information
For any questions regarding this Privacy Policy or to exercise your legal rights, please contact us at:
Email:
Changes to this policy
We may update this privacy policy to comply with current legal requirements.
