Measured:
Data-forward approach, from health stats to performance records.
We build a program for you, and refine and adapt according to data from your program on how you mentally feel and physically perform.
Meaningful:
Every circuit, every set, every exercise is specifically selected to prevent any over-reaching, foster a positive relationship with exercise, and help you reach your goals. No wasted effort.
Movement:
Harnessing over 10 years of training experience, sport science expertise and a Master of Science in Exercise Physiology - we address every link in the chain to fast-track development and enable lasting change.
Programs are continually adjusted based on performance, feedback, and lifestyle.
There is no finish line — only better alignment over time.
All 1:1 coaching is delivered through TrueCoach, a professional coaching platform used by leading performance practitioners worldwide.
Simple Workout Interface
Exercise Video Guides
MyFitnessPal Calorie Tracking
Wearable Integration
Build consistency. Restore confidence.
Ideal for:
Beginners, post-injury or illness, and those rebuilding exercise habits.
Key Features:
R2500 per month
Ideal for:
Regular exercisers seeking consistency, structure, or goal-specific progression.
Key Features:
4 training sessions per week
Progressive programming and load management
Accessory resource access (mobility, recovery, conditioning)
Habit and lifestyle integration
Weekly check-ins via platform messaging and video call
R4000 per month
Premium coaching. Total performance oversight.
Ideal for:
Highly motivated individuals & athletes seeking comprehensive guidance for specialised goals.
Key Features:
5 sessions per week
Full weekly structure with accessory resource support
Advanced tracking and data analytics
Priority communication & direct coach access
Weekly video check-ins for training and external performance reviews
R5000 per month
*Limited availability to preserve quality
Accessory Resources
Habit & mindset tools
Nutrition guides & trackers
Training data
& feedback
Educational guides
"Working with Apex made me feel less attached to my osteoporosis diagnosis. I felt stronger, more
balanced and confident."
Working with you really made me feel like my bones were getting stronger. Your 1:1 training has always been informative, explaining the movements as I did them made sessions feel so much more personalised and specific. I could not believe with small movements just how much I felt like I had a full workout at a gym. I made more progress than I expected in such a short time. At 61, your relaxed personality made me feel at ease while exercising. I always looked forward to my sessions with you and felt motivated and energised.
Denise Wasley
"I felt embarrassed at the gym before, but working with Apex made me confident, stronger, and more active. The workouts are thoughtful, welcoming, and fun. Miguel is extremely nice and is always trying to improve our workout routines which shows that he pays attention to everyone session and knows when we are strong enough to take on new challenges."
Grace Van Den Berg
"Miguel has a unique way of teaching new training techniques that really help us get the best out of the gym equipment. What stood out to me most is how Miguel listens, adapts, and teaches. I enjoy learning new exercises and it makes training exciting. My running pace has improved, and I feel prepared for new challenges."
Apfeswaho Ramulondi
"Miguel balances challenge with fun, making every session motivating. I feel seen, supported, and genuinely look forward to each class. The coaching style of APEX is exactly what I needed - he’s motivating without being overbearing, and his clear, concise guidance has helped me improve with confidence."
Charity Dlamini
"I started with Miguel from the time he introduced himself and his excellent then Zlaant board classes. His strength and mobility sessions improved my running, and Miguel’s patience and guidance kept me consistent. I looked forward to every session and never missed "run strong" class. I’m now more confident and stronger than ever."
Rochelle Elias
"APEX has significantly reduced the stress and anxiety that often come with being new to the gym. I didn't feel overwhelmed trying to navigate unfamiliar equipment, and I’ve received helpful, efficient tips on how to train my body to stay fit and active. My fitness improved, my mental health benefited, and I feel part of a positive community."
Bubo Kentane
Always Adaptive
No copy paste programs or templates.
Training evolves on a daily basis as your body, goals, and life change.
Turning hurdles into steps.